Today I want to share a quote with you from one of the mandatory books for entrepreneurs: “Turning Pro”, by Steven Pressfield.
Read slowly 👇
“Turning Pro is free, but it’s not easy. You don’t need to take a course or buy a product. All you have to do is change your mind.
Turning Pro is free, but it’s not without cost. When we turn pro, we give up a life with which we may have become extremely comfortable. We give up a self that we have come to identify with and to call our own. We may have to give up friends, lovers, even spouses.
Turning pro is free, but it demands sacrifice. The passage is often accompanied by an interior odyssey whose trials are survived only at a great cost, emotionally, psychologically, and spiritually. We pass through a membrane when we turn pro. It hurts. It’s messy and it’s scary. We tread in blood when we turn pro.
What we get when we turn pro is, we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and to live out.
Do you remember where you were on 9/11? You’ll remember where you were when you turn pro.“
After talking to hundreds of entrepreneurs, I KNOW that what the author described above is The Truth.
Turning pro is NOT getting a certification, a degree, or even getting paid to do something.
You can be a professional surgeon, or have a PhD in science, or in corporate law…
But if your higher calling was, let’s say, to help people with PTSD get over their personal trauma…
… And you’re not doing what you were CALLED to do?
You’re living what the author calls a shadow life.
In other words, Turning Pro is not just making a living.
Turning Pro is making a living BY DOING what you KNOW you are called to do… not what feels safe, or what your parents told you to, or down the path of least resistance.
So, if you’re not a Pro yet, but want to turn your gift into a real business…
And if you already turned Pro, are using your gift to help others, but want this “feast and famine cycle” to be the last one…
Or not. Turing pro is definitely not for everyone,
“King of Client Attraction”