Here’s a list of recommended books to read during CopyHour:
- “Influence” by Cialdini
- “Ultimate Sales Letter” by Dan Kennedy
- “Scientific Advertising” by Claude Hopkins
- “The Robert Collier Letter Book” by Robert Collier
- “Tested Advertising Methods” by John Caples
- “Break-Through Advertising” by Eugene M. Schwartz
- “The Adweek Copywriting Handbook” by Joseph Sugarman
These books are mainly based off of this letter from Gary Halbert
Hands On Experience:
- “How To Write A Good Advertisement” by Vic Schwab
- “The Gary Halbert Letter” (all back issues) by Gary Halbert
- “The Boron Letters” by Gary Halbert
- “The Lazy Man’s Way to Riches” by Joe Karbo
- “7-Steps To Freedom” by Ben Suarez
Required mailing list to join to get a TON of free resources: Jay Abraham’s mailing list