90 Day Copywriting Challenge Suggested Reading List

Here’s a list of recommended books to read during CopyHour:

  • “Influence” by Cialdini
  • “Ultimate Sales Letter” by Dan Kennedy
  • “Scientific Advertising” by Claude Hopkins
  • “The Robert Collier Letter Book” by Robert Collier
  • “Tested Advertising Methods” by John Caples
  • “Break-Through Advertising” by Eugene M. Schwartz
  • “The Adweek Copywriting Handbook” by Joseph Sugarman

These books are mainly based off of this letter from Gary Halbert
Hands On Experience:

  • “How To Write A Good Advertisement” by Vic Schwab
  • “The Gary Halbert Letter” (all back issues) by Gary Halbert
  • “The Boron Letters” by Gary Halbert
  • “The Lazy Man’s Way to Riches” by Joe Karbo
  • “7-Steps To Freedom” by Ben Suarez

Required mailing list to join to get a TON of free resources: Jay Abraham’s mailing list